How I Raised Myself from Failure to Success in Selling
- Publish Date: 1992-04-09
- Binding: Paperback
- Author: Frank Bettger
A business classic endorsed by Dale Carnegie, How I Raised Myself from Failure to Success in Selling is for anyone whose job it is to sell. Whether you are selling houses or mutual funds, advertisements or ideasâor anything elseâthis book is for you.
When Frank Bettger was twenty-nine he was a failed insurance salesman. By the time he was forty he owned a country estate and could have retired. What are the selling secrets that turned Bettgerâs life around from defeat to unparalleled success and fame as one of the highest paid salesmen in America?
The answer is inside How I Raised Myself from Failure to Success in Selling. Bettger reveals his personal experiences and explains the foolproof principles that he developed and perfected. He shares instructive anecdotes and step-by-step guidelines on how to develop the style, spirit, and presence of a winning salesperson. No matter what you sell, you will be more efficient and profitableâand more valuable to your companyâwhen you apply Bettgerâs keen insights on:
â¢ The power of enthusiasm
â¢ How to conquer fear
â¢ The key word for turning a skeptical client into an enthusiastic buyer
â¢ The quickest way to win confidence
â¢ Seven golden rules for closing a sale