Thank You For Arguing, Revised and Updated Edition: What Aristotle, Lincoln, And Homer Simpson Can Teach Us About the Art of Persuasion
- Publish Date: 2013-08-06
- Binding: Paperback
- Author: Jay Heinrichs
For when you really have to get your point acrossâ¦Â Â Â Â Â Â Â Â Â Â
*Expanded and Revised: Including new chapters on leadership, Obamaâs oratorical mastery, the pitfalls of apologiesâand an âArgument Labâ section to put your new skills to the test.*
Thank You for Arguing is your master class in the art of persuasion, taught by professors ranging from Bart Simpson to Winston Churchill.
The time-tested secrets this book discloses include Ciceroâs three-step strategy for moving an audience to actionâas well as Honest Abeâs Shameless Trick of lowering an audienceâs expectations by pretending to be unpolished. But itâs also replete with contemporary techniques such as politiciansâ use of âcodeâ language to appeal to specific groups and an eye-opening assortment of popular-culture dodgesâincluding The Yoda Technique, The Belushi Paradigm, and The Eddie Haskell Ploy.
Whether youâre an inveterate lover of language books or just want to win a lot more anger-free arguments on the page, at the podium, or over a beer, Thank You for Arguing is for you. Written by one of todayâs most popular language mavens, itâs warm, witty, erudite, and truly enlightening. It not only teaches you how to recognize a paralipsis and a chiasmus when you hear them, but also how to wield such handy and persuasive weapons the next time you really, really want to get your own way.